I get the feeling that, when these stories were being written, Ultimate Spider-Man was one of, if not the best-selling book in the Ultimate line, and possibly one of the best sellers for Marvel. Because why else would you be using the book to introduce so many characters to the Marvel Universe in such a short period of time? I give Bendis credit for not making this book be so much about Moon Knight or Iron Fist, though it certainly seems like these issues were supposed to be springboards for the characters.